There has been a huge increase in the number of people calling on the health service over the past few decades in the uk, among the many complaints one stands out head and shoulders above the rest. Foot pain is the most common complaint faced by the population of the uk. Heel pain comes a very, very close second to foot pain. Pod iatric and chiropractic professionals have become inundated with individuals suffering from heel pain and in the constant fight to alleviate or eradicate the conditions many foot doctors have turned to foot orthotics to combat heel pain.

Heel pads are probably pediatricians most favoured treatment for heel pain. Soft pliant shoe inserts that surround the heel area and protect against numerous ailments such as, heel spur, joints or the muscles and tendons around the ankle joint, osteoarthritis,inflammatory arthritis, plantar fasciitis or enthesopathy and many, many more. As the number of patients increase so does the prescribing of heel pads. These innovative and increasingly more popular shoe inserts have kick started a huge industry in the production and marketing of heel pads, so much so that they are now widely available in local stores, doctor's waiting rooms and of course on the internet.

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